She need a help

                                She need a help

Helping behavior refers to voluntary actions intended to help the others, with reward regarded or disregarded. It is a type of prosocial behavior (voluntary action intended to help or benefit another individual or group of individuals,[1][2] such as sharing, comforting, rescuing and helping).Altruism is distinguished from helping behavior. Altruism refers to prosocial behaviors that are carried out without expectation of obtaining external reward (concrete reward or social reward) or internal reward (self-reward).Kin selection theory explains altruism in evolutionary perspective. Since natural selection aids in screening out species without abilities to adapt the challenging environment, preservation of good traits and superior genes are important for survival of future generations (i.e. inclusive fitness).[4][5] Kin selection refers to the tendency to perform behaviors that may favor the chance of survival of people with similar genetic base.“where B is the benefit to the recipient, C is the cost to the altruist (both measured as the number of offspring gained or lost) and r is the coefficient of relationship (i.e. the probability that they share the same gene by descent).An experiment conducted in Britain supports kin selection[9] The experiment is illustrated by diagrams below. The result shows that people are more willing to provide help to people with higher relatedness and occurs in both gender and various cultures. The result also show gender difference in kin selection which men are more affected by the cues of similar genetic based than women.Reciprocal altruism is the idea that the incentive for an individual to help in the present is based on the expectation of the potential receipt in the future.[10] R. Trivers believes it to be advantageous for an organism to pay a cost to his or her own life for another non-related organism if the favor is repaid (only when the benefit of the sacrifice outweighs the cost).As Peter Singer[11] notes, “reciprocity is found amongst all social mammals with long memories who live in stable communities and recognize each other as individuals.” Individuals should identify cheaters (those who do not reciprocate help) who lose the benefit of help from them in the future, as seen in blood-sharing in vampire bats.Trade in economic trades and business[13] may underlie reciprocal altruism in which products given and received involve different exchanges.[14] Economic trades follow the “I’ll scratch your back if you scratch mine” principle. A pattern of frequent giving and receiving of help among workers boost both productivity and social standing.

A strong influence on helping is a feeling of and belief in one's responsibility to help, especially when combined with the belief that one is able to help other people. The responsibility to help can be the result of a situation focusing responsibility on a person, or it can be a characteristic of individuals (leading to helping when activated by others' need). Staub has described a "prosocial value orientation" that made helping more likely both when a person was in physical distress and psychological distress. Prosocial orientation was also negatively related to aggression in boys, and positively related to "constructive patriotism". The components of this orientation are a positive view of human beings, concern about others' welfare, and a feeling of and belief in one's responsibility for others' welfare.According to the social-exchange theory, people help because they want to gain goods from the one being helped.[22] People calculate rewards and costs of helping others, and aim at maximizing the former and minimizing the latter, which is known as a “minimax” strategy.Rewards are incentives, which can be materialistic goods, social rewards which can improve one’s image and reputation (e.g. praise) or self-reward.Rewards are either external or internal. External reward is things that obtained from others when helping them, for instance, friendship and gratitude. People are more likely to help those who are more attractive or important, whose approval is desired.[27][28] Internal reward is generated by oneself when helping, for example, sense of goodness and self-satisfaction. When seeing someone in distress, one would empathize the victim and are aroused and distressed. We may choose to help in order to reduce the arousal and distress.[29] Preceding helping behavior, people consciously calculate the benefits and costs of helping and not helping, and they help when the overall benefit of helping outweigh the cost.

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